Property developer Emaar Properties on Sunday launched the second tower of Downtown Dubai’s BLVD Crescent.
Emaar said in a media statement that BLVD Crescent Tower II will be home to over 70 one- to three-bedroom apartments within a 20-storey tower.
BLVD Crescent features two towers of 38 and 20 storeys set on a podium, located on the Mohammed Bin Rashid Boulevard.
The landscaped podium level of BLVD Crescent features a web of interconnected waterways and pools of varying depth. A series of lounge decks provide intimate outdoor seating areas and zones for sun bathers.
Ahmad Al Matrooshi, Managing Director, Emaar Properties, said: “Downtown Dubai has come to be one of the world’s most sought-after addresses, bringing residents to a vibrant destination where they can live, work, play, and shop. The second phase of BLVD Crescent will make a sterling new addition to this already thriving community.”
Arif Amiri, Chief Commercial Officer, Emaar Properties, said: “With Downtown Dubai witnessing strong demand, driven by the confidence of international investors to take advantage of Dubai’s position as a safe hub for investment, BLVD Crescent Tower II, which follows the successful launch of the first tower in Dubai, Abu Dhabi, Almaty, and Shanghai earlier this year, will once again underline the city’s burgeoning real estate industry.”
Emaar will launch BLVD Crescent Tower II simultaneously in three cities – Dubai, Abu Dhabi, and Kuwait City. Online registration will commence on June 4, 2014, at 10am, on its website.
Sales will be held on June 7 at Emaar Pavilion on Mohammed Bin Rashid Boulevard, in Dubai; the Emaar Sales Centre in Al Nahda Tower, in Abu Dhabi, at 10am; and in Kuwait City at The Regency, Al Bida’a, Al Tawoon Street, Salmiyaat, at 9am.
Emaar is also offering long-term investors and end-users the opportunity to register for the Emaar Preferred Access programme at its website.
Investors who make a minimum down payment of 30 per cent of the total value of the property and maintain ownership until hand-over is completed, will be offered preferred access and the opportunity to own homes, subject to conditions, through this new customer-oriented initiative.